The ultimate guide to app monetization This guide is everything you need to know about app monetization. We’ll breakdown different strategies and look at the pros and cons of each. You’ll learn how to optimize and generate impressive revenue from your app with various app monetization models. We’ll also look at app revenue trends as […]
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Programmatic advertising spending now accounts for more than 80% of digital ad spending. This spend is increasingly being moved in-house. When surveyed, 35% of brands had, to some extent, reduced the role of agencies. Over the last few years, marketers have developed this in-house programmatic media buying so that it makes use of first, second, […]
What is the bidstream? The bidstream is a network of advertising requests that deliver ads to mobile devices. A bid request refers to the moment when a publisher auctions off an ad slot to an advertiser. This request delivers an ad to the device. When the ad is delivered, some information is passed back the […]
One significant challenge marketers face is how they can grow their audiences once they want to achieve scale. Growing targets will always mean that marketers need to reach more people. The problem that marketers encounter is how to grow these audiences while keeping them relevant to their product or proposition. Expanding your audience beyond your […]
Introduction Data is changing everything. Data is everywhere. Over 2.5 quintillion bytes of data are created every single day, and it’s only going to grow from there. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. For marketers, this is an awful lot of data […]
How to Implement a Successful Business Intelligence Strategy Having the right business intelligence can be the difference in growth or stagnation. An effective BI strategy can help your business: Remain competitive; Continuously improve; Increase profits; Grow or expand. But having a BI strategy isn’t just about having the right technology or gathering big data. It […]
Personalization is one of the most exciting areas in the world of advertising and marketing. Today’s consumers expect a much higher level of customization, with companies like Netflix and Spotify raising the bar in terms of what the average consumer expects. In a year with the advent of GDPR – it’s reassuring to realize that […]
Thailand is a destination appreciated by many foreigners. The contrast of cultures and behaviors amazes and forces citizens of other countries to join the celebration of life and resort lifestyle. Here the ancient temples neighbor exotic shows, and daytime spiritual practices are replaced by grandiose night discos. Mild climate, endless beaches and low cost of […]
Geolocation tracking has become a ubiquitous feature in modern applications and services. It allows companies to gather customers’ location-based data to improve user experience and offer more personalized services. However, with the implementation of the General Data Protection Regulation (GDPR) in the European Union (EU), companies that collect, process, use, or share geolocation data must […]
Audience segmentation is easier with location. And now it’s directly available in your DMP and other media buying solution.